How to Advertise Your Crafts
First, if you plan to sell, know your market., If you already have your creations ready for sale, then consider the market for them - be honest if you have created things that you love to have about your home, if this is the case, then how would you...
Step-by-Step Guide
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Step 1: if you plan to sell
Be specific if you are creating items for male or female, the age group, family orientated, or for tourists? etc. -
Step 2: know your market.
, There are plenty of ways to advertise for nothing. , e.g. where does your market read advertisements? which ones can you afford? This is a good time to write out EVERY avenue someone might get to know about your crafts. e.g. name friends/family who like your work and like to tell others about it (anyone with school children is a must, they are great net workers)
- list any number of newspapers in your area
- list any number of craft magazines in your country! (your business is as big or small as you decide to make it).- don't forget the value of business cards
- Flyers on a community board at a local shopping center etc. , Including a description on where to go to find you. , -
Step 3: If you already have your creations ready for sale
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Step 4: then consider the market for them - be honest if you have created things that you love to have about your home
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Step 5: if this is the case
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Step 6: then how would you describe yourself in the market?
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Step 7: When you have identified your market
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Step 8: consider your budget.
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Step 9: After considering your budget
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Step 10: match up with your marketing information.
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Step 11: Because you are dealing with crafts
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Step 12: either a good written description or a picture is absolutely essential.
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Step 13: Follow up on WHERE you want to advertise with a HOW
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Step 14: don't be shy in making phone calls about HOW you can submit an advertisement - make sure you ask about any hidden costs
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Step 15: or alternative costs in making your advert bigger/smaller - some newspapers have a buy 3
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Step 16: get 4 type deals.
Detailed Guide
Be specific if you are creating items for male or female, the age group, family orientated, or for tourists? etc.
, There are plenty of ways to advertise for nothing. , e.g. where does your market read advertisements? which ones can you afford? This is a good time to write out EVERY avenue someone might get to know about your crafts. e.g. name friends/family who like your work and like to tell others about it (anyone with school children is a must, they are great net workers)
- list any number of newspapers in your area
- list any number of craft magazines in your country! (your business is as big or small as you decide to make it).- don't forget the value of business cards
- Flyers on a community board at a local shopping center etc. , Including a description on where to go to find you. ,
About the Author
Charlotte Fox
Writer and educator with a focus on practical creative arts knowledge.
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