How to Participate in a Crafts Show
Determine where you are going to sell, and think about your options., Sign up., Prepare., Create a display that is appealing to the eye., Make the prices obvious., Get to the craft show early., Sell away!
Step-by-Step Guide
-
Step 1: Determine where you are going to sell
It's important to match the style of fair to the craft you're making.
For example, if you make and sell jewelry, a woodworking fair might not be the best choice for you; on the other hand, if it's a generalist craft fair or one set up solely for holiday season gifts, a range of crafts would be acceptable.
Try to find a show that is both nearby and is focused on the product you are selling. -
Step 2: and think about your options.
Most shows and fairs have a small fee for table space.
If you need a trestle or table, they'll often charge extra for this and if you need power, there may also be a fee for using their electricity.
Be sure to read the terms and conditions of participation carefully and ensure that what they provide meets your needs.
If you want to save money, it is best to sign up early, as prices tend to increase as the event approaches. , Have change on hand: about 20 $1 notes, 6 $5 notes, 2 $10 notes and a couple of $20 notes (if necessary).
If your product is on the less pricey side, you probably won't need to carry bills of high value, but it's good to be prepared. In some cases, having cordless credit card devices can be helpful but consider the credit charges you have to cover before investing in this.
Have your business cards ready.
Place them in a small holder that can be left on the table.
Sometimes people prefer to go away and think and will then contact you about an item later.
It's also useful to hand out cards to great customers, suggesting they check out your website, shop or other sales medium. , The exact type of display will depend on your product but key things to consider include:
Ensure that the product display is safe and that should the table or trestle be bumped, things won't roll everywhere.
Customers will lean and mill around, so create the display with this in mind.
Put items on the table so that they can easily viewed.
If you don't want anything handled, make signs and place them in front of those objects, explaining that the item is fragile and that you're happy to help open/work/show it as required.
Cover the table with a cloth of some sort.
This protects your items and sets your table apart from other tables.
Include neat and pleasant signage on the table.
It shouldn't overwhelm the products in any way, or distract the eye away from the products. , Show the price either on the product or on a separate sign that details the price range for particular products.
Be aware that most people don't like to ask, so don't force them.
You will lose customers if they feel they have no alternative but to ask. , It is much easier setting up before customers arrive and you will likely be able to get your vehicle close early but then have to shift it out of the way for customers.
Your space or table will most likely be reserved, but if you have the option to choose, place yourself near a table selling items that you think will be popular.
The more people nearby, the more will buy. Set up promptly, some people get to craft shows early.
You also may want to make friendly conversation with the booths beside you––if you're friends, they'll be more likely to spare you that five dollar bill you are short of and watch your table when you need the bathroom. , Try to look happy and ready for any questions a customer might have. When someone comes to your booth, offer them assistance or provide a brief description of what you sell.
Don't hassle people who don't appear interested in small talk––many customers simply like to browse without being worn out by constant chatter.
Let them make their choices, ask you questions and then make the chatter. -
Step 3: Sign up.
-
Step 4: Prepare.
-
Step 5: Create a display that is appealing to the eye.
-
Step 6: Make the prices obvious.
-
Step 7: Get to the craft show early.
-
Step 8: Sell away!
Detailed Guide
It's important to match the style of fair to the craft you're making.
For example, if you make and sell jewelry, a woodworking fair might not be the best choice for you; on the other hand, if it's a generalist craft fair or one set up solely for holiday season gifts, a range of crafts would be acceptable.
Try to find a show that is both nearby and is focused on the product you are selling.
Most shows and fairs have a small fee for table space.
If you need a trestle or table, they'll often charge extra for this and if you need power, there may also be a fee for using their electricity.
Be sure to read the terms and conditions of participation carefully and ensure that what they provide meets your needs.
If you want to save money, it is best to sign up early, as prices tend to increase as the event approaches. , Have change on hand: about 20 $1 notes, 6 $5 notes, 2 $10 notes and a couple of $20 notes (if necessary).
If your product is on the less pricey side, you probably won't need to carry bills of high value, but it's good to be prepared. In some cases, having cordless credit card devices can be helpful but consider the credit charges you have to cover before investing in this.
Have your business cards ready.
Place them in a small holder that can be left on the table.
Sometimes people prefer to go away and think and will then contact you about an item later.
It's also useful to hand out cards to great customers, suggesting they check out your website, shop or other sales medium. , The exact type of display will depend on your product but key things to consider include:
Ensure that the product display is safe and that should the table or trestle be bumped, things won't roll everywhere.
Customers will lean and mill around, so create the display with this in mind.
Put items on the table so that they can easily viewed.
If you don't want anything handled, make signs and place them in front of those objects, explaining that the item is fragile and that you're happy to help open/work/show it as required.
Cover the table with a cloth of some sort.
This protects your items and sets your table apart from other tables.
Include neat and pleasant signage on the table.
It shouldn't overwhelm the products in any way, or distract the eye away from the products. , Show the price either on the product or on a separate sign that details the price range for particular products.
Be aware that most people don't like to ask, so don't force them.
You will lose customers if they feel they have no alternative but to ask. , It is much easier setting up before customers arrive and you will likely be able to get your vehicle close early but then have to shift it out of the way for customers.
Your space or table will most likely be reserved, but if you have the option to choose, place yourself near a table selling items that you think will be popular.
The more people nearby, the more will buy. Set up promptly, some people get to craft shows early.
You also may want to make friendly conversation with the booths beside you––if you're friends, they'll be more likely to spare you that five dollar bill you are short of and watch your table when you need the bathroom. , Try to look happy and ready for any questions a customer might have. When someone comes to your booth, offer them assistance or provide a brief description of what you sell.
Don't hassle people who don't appear interested in small talk––many customers simply like to browse without being worn out by constant chatter.
Let them make their choices, ask you questions and then make the chatter.
About the Author
Ralph Wood
A seasoned expert in lifestyle and practical guides, Ralph Wood combines 5 years of experience with a passion for teaching. Ralph's guides are known for their clarity and practical value.
Rate This Guide
How helpful was this guide? Click to rate: