How to Increase the Bottom Line for a Coffee Shop

Step-by-Step Guide

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   Step 1: Sell your customers high-priced drinks

   Profits on espresso drinks can sometimes be 5 times higher than drip-coffee drinks.
   
   Offer your customers a free cappuccino or latte to get them to switch.
   
   Aim for a total of about 30 percent in coffee sales and 70 percent in espresso sales.
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   Step 2: such as espresso drinks.

   Since most people never read through the entire menu, placing your most expensive drinks up top may be a simple way to improve your profits. , This will boost the customer's overall price and your profit.
   
   Feature a flavor that coordinates with the season or holiday, such as peppermint flavor at Christmas or pumpkin spice at Thanksgiving. , Offer a new flavor every week or suggest flavor shots.
   
   Tea is cheap to make, and therefore your potential profit margin is huge. , Be creative and make it fun.
   
   A drink named Chunky Monkey will most likely raise some curiosity, which may translate into an increase in sales. , You could even get your customers involved with a contest to come up with the best-tasting new drink.
   
   Then, consider naming the drink after the customer who thought it up and including it on your menu for a limited time. , Packaging items together make them easier to sell. , Very often, coffee shops hand out punch cards that entitle customers to a free drink after paying for 7 or
   10. ,, You can host poetry readings or open mic nights to lure new customers in. , Classes like these entertain your customers, and teach them to enjoy expensive products.
   
   Charge a small fee for the class or sell your take-home coffee blends and roasting supplies at the event.
   
   Make it an experience that customers will remember so they will visit your shop again. , A dime increase here and there is not likely to make a huge difference to your customer.
   
   However, remember to keep your prices competitive.
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   Step 3: Put espresso-based drinks at the top of the menu.

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   Step 4: Suggest that your customers get a flavor shot every time they order a drink.

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   Step 5: Add iced tea to your menu.

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   Step 6: Give your drinks special

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   Step 7: unique names.

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   Step 8: Develop new drinks and new recipes routinely.

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   Step 9: Offer package deals

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    Step 10: such as a scone with a latte for a breakfast special.

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    Step 11: Start a frequent customer program that rewards loyal customers.

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    Step 12: Create gift baskets and have them on display to sell year-round.

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    Step 13: Schedule regular entertainment.

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    Step 14: Host a coffee sampling and education class.

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    Step 15: Raise prices subtly as your suppliers raise their prices on the costs of goods.

Detailed Guide

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