How to Begin a Small Business Steve Jobs' Way (Competitive Freedom)

Be the idea person: initially, think, about and write down your "crazy" (new) notions., Start in your parent's garage with little money, where you are, for one example; that's what Steve did (or alternatively, at your grandparents home)., Get...

48 Steps 5 min read Advanced

Step-by-Step Guide

  1. Step 1: Be the idea person: initially

    Get a vision for your market.

    Change things with personal energy and a passion as the source of innovations to develop and to see your ideas come to "flesh".

    Take advantage of new parts, ideas:
    Do it well.

    You can't force people to agree with you, but if you have a good idea that you really like, then other should like it too.

    Then learn how to produce it.

    Seek a better idea: not obvious, not just any good idea.
  2. Step 2: about and write down your "crazy" (new) notions.

    If you can light this kind of effort, with:
    A twisting, ie: old ideas (+?) plus your idea
    -- becoming a new product.

    Renewal is a mainstay of Steve Jobs methods.

    Reuse, arguably, accessible tools of the American system of capitalism (churning, stirring the cream into butter)
    -- , Perhaps get surplus or used equipment to work with at first. (In 1976, Jobs, Steve Wozniak and Ronald Wayne founded Apple in Steve's parents' garage).

    Get your "balance" in partners (such as use your "recipe"

    but get a cook/manager/geek) for the technical side for you to join with that person's perspective, info, training: your tech/method persons can work on design and product mechanics, ie: electronics and programming if that applies
    -- while you supply the place, the name, the marketable ideas and passion
    -- someone must be the detail person(s) for your ideas, to assure simplicity, workability, quality with tolerances to uphold (testing, rechecking). , Move your ideas forward with stealth and "personal-magnetism" to attract new ideas; remember that opposites attract (but the force is invisible:
    Jobs in 1985 already had "crazy" ideas of making high tech a "consumer driven market"; it got him fired from Apple's management, but he came back years later with billions, to do it, and did it like that: iMac, i-this, i-that
    -- consumer driven demand, customers camping-out at stores, queuing-up...). , Find a willing investor/financier.

    Sell your abilities, basic ideas, but only the basics to get financial backing. (Early Apple funding came from semi-retired Intel product-marketing manager and engineer A.C. "Mike" Markkula Jr., who was made President of Apple.

    Jobs was not CEO but as co-founder was in Apple's management.) Don't give up the details of your secrets to a crafty, financier who may steal your ideas. , Reinvention can turn ideas to take advantage of opportunity with strong ideas (for example in the late 1970s, Apple re-designed its first computer, developed it all renewed, and so marketed one of the first commercially successful lines of personal computers, as the "Apple two series" ).

    Design is not just what your product looks like and feels like, but also, how well it works.

    Put great products in front of your customers, so they will open their wallets for the value that they expect.

    Make sure of what your design and execution team is each doing to turn out extraordinary products.

    Take new approaches to how things work: like developing and using a new way to work or play using the computer mouse, actualized in the early 1980s.

    Jobs saw the working potential of mouse-driven graphical user interface, adopting the "new" Xerox PARC's mouse (Palo Alto Research Center Incorporated), a research and development company in Palo Alto, CA. , It is smart/best to follow some outstanding basic methods.

    Here are some extreme facts of developing "new-old" ideas:
    Make your products easier to use (Jobs saw an advantage in using graphic icons.

    He decided to click icons with a mouse rather than using either labor intensive, memorized keyboard stroke combinations, and de-emphasize the control keys, function keys, hot keys and command-line keyed-/typed-in computer commands with multiple parameters, not using so many words.) , Jobs had to have the vision to explore and perfect new territories and sail into "uncharted waters" of a mobile phone with no keypad, without market research showing any demand for it it had to be secret
    -- but take on the market-world with that one wager?) , Take a loose idea and run with it.

    There is no shame to take the best, odd ideas you come across, and turn them into world-changing gadgets, your way. (The icon and mouse... from Xerox) Sneak, use secrecy as a necessary part of getting results: such as new ideas for inventing devices. , Don't tolerate "good enough".

    Expect high quality with your intolerance for loose or imperfect rendition of your ideas. , Remember, that Steve Jobs created new markets, and made new product categories: iMac, iPhone, iPod, iPad,etc.

    Reinvent products, never-say-die, so keep developing them. , Sharpen a vibrant personality, if only by style and implied humor (not silly stuff).

    Take an old standard to new heights of innovative techniques. (Job's Pixar computerized animation system re-invented The Walt Disney Company's animation technique to create numerous movies.

    The system made Jobs a Billionaire in Disney stock when they bought the animation studio from him.) , Build a customer base:
    Fans, buyers could queue up for two or three days, ahead of launch of new products, as with the iPhone, iPod, iPad. (Jobs changed how we get and consume information and entertainment, redefining leadership in his markets.) ,
  3. Step 3: Start in your parent's garage with little money

  4. Step 4: where you are

  5. Step 5: for one example; that's what Steve did (or alternatively

  6. Step 6: at your grandparents home).

  7. Step 7: Get partners: get ones who can start small

  8. Step 8: work hard and bring the needed information

  9. Step 9: training

  10. Step 10: technical ability to you in the form of those persons.

  11. Step 11: Compete hard/harder: persist

  12. Step 12: but admit mistakes (matter of fact): get out of mistakes quickly -- but maintain your competitive

  13. Step 13: courage of conviction

  14. Step 14: define as -- "going for it!"

  15. Step 15: "Leverage" your opportunity for financial existence by exchanging paper for cash and the job of company President: use OPM other peoples' money.

  16. Step 16: Develop new products or re-invent old ones

  17. Step 17: create jobs: expand concepts (a new way to do an old job

  18. Step 18: for example) that can standout from the others by other visionaries in the market.

  19. Step 19: Simplify

  20. Step 20: and simplify again: never be satisfied with one spark

  21. Step 21: one flame

  22. Step 22: one flare -- find

  23. Step 23: "spy-out" new ideas

  24. Step 24: new uses

  25. Step 25: ideas that may seem useless

  26. Step 26: brand new ~ as new maybe as just the last thing needed to augment the old thing to turn it 90 or 180

  27. Step 27: but as likely 360 degrees

  28. Step 28: ie: go the same direction in a solid or dazzling

  29. Step 29: "new" model!

  30. Step 30: Make your bet and live with one model to take on the world

  31. Step 31: and then lead them out (Jobs developed the world's most famous

  32. Step 32: profitable smart phone

  33. Step 33: iPhone.

  34. Step 34: Turn your small ideas into market makers

  35. Step 35: market changing gadgets

  36. Step 36: or applications (apps) and accessories and

  37. Step 37: possibly

  38. Step 38: life-changing products.

  39. Step 39: Be the meter-/yard-stick of quality; so people become used to your vision of exploring excellence.

  40. Step 40: Expand research and development.

  41. Step 41: Develop rapport with employees in jobs you create.

  42. Step 42: Use simple

  43. Step 43: easily identifiable

  44. Step 44: iconic logos and names of products: project your products of brilliance and clarity of purpose.

  45. Step 45: Issue stock to capitalize your company

  46. Step 46: pay yourself

  47. Step 47: pay off financiers and loans

  48. Step 48: again using other's capital

Detailed Guide

Get a vision for your market.

Change things with personal energy and a passion as the source of innovations to develop and to see your ideas come to "flesh".

Take advantage of new parts, ideas:
Do it well.

You can't force people to agree with you, but if you have a good idea that you really like, then other should like it too.

Then learn how to produce it.

Seek a better idea: not obvious, not just any good idea.

If you can light this kind of effort, with:
A twisting, ie: old ideas (+?) plus your idea
-- becoming a new product.

Renewal is a mainstay of Steve Jobs methods.

Reuse, arguably, accessible tools of the American system of capitalism (churning, stirring the cream into butter)
-- , Perhaps get surplus or used equipment to work with at first. (In 1976, Jobs, Steve Wozniak and Ronald Wayne founded Apple in Steve's parents' garage).

Get your "balance" in partners (such as use your "recipe"

but get a cook/manager/geek) for the technical side for you to join with that person's perspective, info, training: your tech/method persons can work on design and product mechanics, ie: electronics and programming if that applies
-- while you supply the place, the name, the marketable ideas and passion
-- someone must be the detail person(s) for your ideas, to assure simplicity, workability, quality with tolerances to uphold (testing, rechecking). , Move your ideas forward with stealth and "personal-magnetism" to attract new ideas; remember that opposites attract (but the force is invisible:
Jobs in 1985 already had "crazy" ideas of making high tech a "consumer driven market"; it got him fired from Apple's management, but he came back years later with billions, to do it, and did it like that: iMac, i-this, i-that
-- consumer driven demand, customers camping-out at stores, queuing-up...). , Find a willing investor/financier.

Sell your abilities, basic ideas, but only the basics to get financial backing. (Early Apple funding came from semi-retired Intel product-marketing manager and engineer A.C. "Mike" Markkula Jr., who was made President of Apple.

Jobs was not CEO but as co-founder was in Apple's management.) Don't give up the details of your secrets to a crafty, financier who may steal your ideas. , Reinvention can turn ideas to take advantage of opportunity with strong ideas (for example in the late 1970s, Apple re-designed its first computer, developed it all renewed, and so marketed one of the first commercially successful lines of personal computers, as the "Apple two series" ).

Design is not just what your product looks like and feels like, but also, how well it works.

Put great products in front of your customers, so they will open their wallets for the value that they expect.

Make sure of what your design and execution team is each doing to turn out extraordinary products.

Take new approaches to how things work: like developing and using a new way to work or play using the computer mouse, actualized in the early 1980s.

Jobs saw the working potential of mouse-driven graphical user interface, adopting the "new" Xerox PARC's mouse (Palo Alto Research Center Incorporated), a research and development company in Palo Alto, CA. , It is smart/best to follow some outstanding basic methods.

Here are some extreme facts of developing "new-old" ideas:
Make your products easier to use (Jobs saw an advantage in using graphic icons.

He decided to click icons with a mouse rather than using either labor intensive, memorized keyboard stroke combinations, and de-emphasize the control keys, function keys, hot keys and command-line keyed-/typed-in computer commands with multiple parameters, not using so many words.) , Jobs had to have the vision to explore and perfect new territories and sail into "uncharted waters" of a mobile phone with no keypad, without market research showing any demand for it it had to be secret
-- but take on the market-world with that one wager?) , Take a loose idea and run with it.

There is no shame to take the best, odd ideas you come across, and turn them into world-changing gadgets, your way. (The icon and mouse... from Xerox) Sneak, use secrecy as a necessary part of getting results: such as new ideas for inventing devices. , Don't tolerate "good enough".

Expect high quality with your intolerance for loose or imperfect rendition of your ideas. , Remember, that Steve Jobs created new markets, and made new product categories: iMac, iPhone, iPod, iPad,etc.

Reinvent products, never-say-die, so keep developing them. , Sharpen a vibrant personality, if only by style and implied humor (not silly stuff).

Take an old standard to new heights of innovative techniques. (Job's Pixar computerized animation system re-invented The Walt Disney Company's animation technique to create numerous movies.

The system made Jobs a Billionaire in Disney stock when they bought the animation studio from him.) , Build a customer base:
Fans, buyers could queue up for two or three days, ahead of launch of new products, as with the iPhone, iPod, iPad. (Jobs changed how we get and consume information and entertainment, redefining leadership in his markets.) ,

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Elizabeth Thomas

A passionate writer with expertise in crafts topics. Loves sharing practical knowledge.

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