How to Create a Press Release for Your Craft Business

Step-by-Step Guide

1. 1

   Step 1: Gather the information about your upcoming event

   Contact the crafting expert and ask for a brief bio or blurb that highlights his or her crafting specialty and recent accomplishments.
   
   Including this information in your press release grabs the attention of the people in the audience you want to reach.
2. 2

   Step 2: such as a visit by a noted crafting expert.

   , You want to pull your readers' attention to the reason for your press release, so highlight the crafting expert's visit to your store.
   
   Make the headline short.
   
   Write a subhead that helps you flesh your headline out more. , Just state the facts. , As you do so, keep the upcoming appearance of the crafting expert front and center in your release.
   
   Get a few quotes about what he or she plans to discuss or teach at your store. , This describes your craft store, what you sell and the services you offer, such as crafting classes. , ,
3. 3

   Step 3: Develop a "hook" designed to grab your readers' and listeners' interest so they make plans to visit your store.

4. 4

   Step 4: Write your headline.

5. 5

   Step 5: Write your lead paragraph

6. 6

   Step 6: or "graph

7. 7

   Step 7: " including the "who

8. 8

   Step 8: where and how" of your press release.

9. 9

   Step 9: Write the body of your press release.

10. 10

    Step 10: Write a boilerplate paragraph for your press release.

11. 11

    Step 11: Write a short sentence

12. 12

    Step 12: inviting readers to call you: "If you would like more information about our craft expert's visit

13. 13

    Step 13: please call Betsy Smith at 555/555-1234 or email her at [email protected]."

14. 14

    Step 14: Type three pound signs centered under the boilerplate paragraph.

Detailed Guide

About the Author