How to Create a Professional Looking Newsletter
Set up a template for your newsletter starting with page size (US letter size or A4 are usually best)., Develop a layout grid which sets page margins, divides your page into columns, and establishes horizontal lines on which to "hang" your text and...
Step-by-Step Guide
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Step 1: Set up a template for your newsletter starting with page size (US letter size or A4 are usually best).
For example, page margins of .5" all around, a simple 4 column grid, with .125" gutter, and horizontal divisions every 1".
Note that a grid simply organizes your elements, columns and art can be more than one column wide but don't overdo it. , Proportion the masthead to take up a little less than a third of the depth of the front page, e.g., if your copy area is
7.5 wide x 10" deep, a
7.5 x 2" masthead with about an inch of white space below will be about right. , To begin, keep the number of styles to a minimum.
For example, Body text, Headline, Subhead, Caption, Bulleted List, Contact Info might be all you need. -
Step 2: Develop a layout grid which sets page margins
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Step 3: divides your page into columns
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Step 4: and establishes horizontal lines on which to "hang" your text and pictures.
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Step 5: Design a simple masthead with a logo
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Step 6: newsletter name (try 30 to 36 point type)
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Step 7: business name
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Step 8: issue number and date.
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Step 9: Learn to use your style sheets--they'll save a lot of time in the end.
Detailed Guide
For example, page margins of .5" all around, a simple 4 column grid, with .125" gutter, and horizontal divisions every 1".
Note that a grid simply organizes your elements, columns and art can be more than one column wide but don't overdo it. , Proportion the masthead to take up a little less than a third of the depth of the front page, e.g., if your copy area is
7.5 wide x 10" deep, a
7.5 x 2" masthead with about an inch of white space below will be about right. , To begin, keep the number of styles to a minimum.
For example, Body text, Headline, Subhead, Caption, Bulleted List, Contact Info might be all you need.
About the Author
Frank Hill
Specializes in breaking down complex creative arts topics into simple steps.
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