How to Conduct a Multivariate Test on Your Website
Identify the page you want to test., , Isolate creative and messaging (images and text) on that page that may be ineffective at persuading your core visitors.
Step-by-Step Guide
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Step 1: Identify the page you want to test.
Which page on your site is not performing up to speed? We are assuming you have analytics enabled, if not check out Google Analytics). -
Step 2: Isolate creative and messaging (images and text) on that page that may be ineffective at persuading your core visitors.
, Think for a second.
What does your visitor want when they visit your site? What keywords did they use to find you? Are you meeting their expectations and goals? Are you promoting yourself in the best manner? Isolate alternative imagery, headlines, and text that need to be tweaked and start creating the alternatives!
Detailed Guide
Which page on your site is not performing up to speed? We are assuming you have analytics enabled, if not check out Google Analytics).
, Think for a second.
What does your visitor want when they visit your site? What keywords did they use to find you? Are you meeting their expectations and goals? Are you promoting yourself in the best manner? Isolate alternative imagery, headlines, and text that need to be tweaked and start creating the alternatives!
About the Author
Kimberly Hughes
Brings years of experience writing about practical skills and related subjects.
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