How to Activate a Foursquare Campaign

Log into your account to claim a venue., Search a venue for your business., Claim a venue to launch a campaign., Verify your venue claiming through the “Validate ownership” process., Access to Foursquare “Manager Tools” page., Create a campaign...

9 Steps 5 min read Advanced

Step-by-Step Guide

  1. Step 1: Log into your account to claim a venue.

    You must be a registered user of Foursquare to claim a venue.

    If you don’t claim a venue, you cannot create or activate a campaign on Foursquare.

    Go to the home page of Foursquare at www.foursquare.com and click on “Log in” at the top right corner of the page.

    Enter your registered email address, or phone number, and password in the required fields then hit the “Log in” button.
  2. Step 2: Search a venue for your business.

    To claim a venue on Foursquare, you need to search the location using “Venue claiming search” box at https://foursquare.com/venue/claim Type your business name in the “Business name” field then enter the location name in the “Location” field.

    Click on “Search” button below to explore the results matching your business name and location.

    Choose the most appropriate venue for your business location. , Click on the venue name to browse the location page on Foursquare.

    After reaching the selected location page, click on “Claim it now” link on right side of the landing page and under the venue map.

    You will see a claiming page connected to the chosen venue on Foursquare.

    Check the box “I’m the owner” on step 1 of the page (“Terms of use”) to agree with the terms of venue platform on Foursquare.

    Hit the “Get started” button below to move to the next step. , Type your phone number in the required box to claim the ownership verification on “Validate ownership.” Next, you have to prove your ownership following the methods depending upon your claimed venue location.

    To claim a venue located in the US, you can verify ownership through free postal mail.

    Enter your postal mail address in the required fields under “Validate ownership” to verify your ownership of a venue based in the US.

    Submit your verification email, and the Foursquare team may take up to 4 weeks to successfully verify your claim by sending a mail to your postal address.

    Enter the code provided by Foursquare to finish the verification in “Final verification” step.

    If your venue is located outside of the US, you must add a valid debit or credit card with the permission of charging $20 USD as a one-time fee.

    Add your debit or credit card under “Validate ownership” to verify your ownership of a venue outside the US.

    Put the card number and security code of the card in the required box.

    You need to choose the validation period of your added card from the drop-down calendar menu next to “Expire.” Remember, Foursquare will charge $20 as a verification fee.

    To start the processing, hit “Continue.” Enter the code provided by Foursquare to finish the verification.

    After completing the verification steps, you will be able to access your business manager tools, and Foursquare will let you create and activate a campaign under your business. , You must switch your personal account into business page.

    If you don’t switch your account to business mode, you cannot access the Manager Tools page.

    Hover your mouse pointer over your profile picture at the top right corner.

    Click on “Switch account” in the drop-down menu.

    Choose your business page, and your account will be switched to your business page, with the the Manager Tools option at top. , Click on “Manager Tools” tab.

    You should see two tabs: “Venues” and “Campaign.” The listed venue is the place where you will launch your campaign.

    Click on “Campaign” and the Campaign dashboard will open.

    If this is your first campaign, the dashboard will be empty.

    Click “Start a campaign” at the top right side of the page. , According to the official terms of Foursquare, you must choose a type of special from the Specials list.

    Click on the “Add a special” button at the middle of the campaign box.

    After that, a campaign-setting box will appear, and you will need to follow the steps one by one promoted by Foursquare.

    Choose the type of special from the list by clicking on the radio button before the offers’ names.

    These special offers are a way of rewarding the visitors or customers for their check-ins.

    You should choose a special option that matches your business target.

    Choose “Flash Special” to reward a fixed number of people for checking in at your business page after a particular time.

    Choose “Newbie Special” to announce an award to your new customers.

    Choose “Check-in Special” to let the Foursquare users participate in checking in at your business.

    Choose “Loyalty Special” to reward all Foursquare users for checking in either for a specific number of times or for a set number of times.

    Choose “Mayor Special” to reward the customer who visited your business place the most within a 60-day time period.

    Choose one of these specials according to your campaign plan for your business then hit the “Next” button to move to the next step. , You can now personalize the terms of your special offer.

    After choosing a special offer, the second step will be set automatically, describing the unlocking rules of the offered special.

    However, you can still set a particular parameter to the number of customers.

    Set the minimum number of customers in this parameter to redeem the special then click on “Next.” Let your customers know what the offer is about in the “Offer description” field.

    When you’re done, click on the “Create special” button at the right bottom corner of the campaign-setting box to create your campaign.

    You will be redirected to the “Campaign” tab. , After creating your campaign, it will be saved under your “Campaign” tab.

    You can activate this campaign for more than one venue.

    Check the selected venue for the campaign by clicking on the “Venues” tab then set the ending date of your campaign according to your campaign plan.

    Your campaign will end on your fixed date automatically.

    Click on “Start campaign now” to activate your campaign instantly.

    If you have any alternative date to activate the campaign, click on “Save this campaign for later” link next to the “Starting campaign” button.
  3. Step 3: Claim a venue to launch a campaign.

  4. Step 4: Verify your venue claiming through the “Validate ownership” process.

  5. Step 5: Access to Foursquare “Manager Tools” page.

  6. Step 6: Create a campaign.

  7. Step 7: Add a special feature to your campaign.

  8. Step 8: Edit your special feature to fulfill your target.

  9. Step 9: Launch your campaign for a venue.

Detailed Guide

You must be a registered user of Foursquare to claim a venue.

If you don’t claim a venue, you cannot create or activate a campaign on Foursquare.

Go to the home page of Foursquare at www.foursquare.com and click on “Log in” at the top right corner of the page.

Enter your registered email address, or phone number, and password in the required fields then hit the “Log in” button.

To claim a venue on Foursquare, you need to search the location using “Venue claiming search” box at https://foursquare.com/venue/claim Type your business name in the “Business name” field then enter the location name in the “Location” field.

Click on “Search” button below to explore the results matching your business name and location.

Choose the most appropriate venue for your business location. , Click on the venue name to browse the location page on Foursquare.

After reaching the selected location page, click on “Claim it now” link on right side of the landing page and under the venue map.

You will see a claiming page connected to the chosen venue on Foursquare.

Check the box “I’m the owner” on step 1 of the page (“Terms of use”) to agree with the terms of venue platform on Foursquare.

Hit the “Get started” button below to move to the next step. , Type your phone number in the required box to claim the ownership verification on “Validate ownership.” Next, you have to prove your ownership following the methods depending upon your claimed venue location.

To claim a venue located in the US, you can verify ownership through free postal mail.

Enter your postal mail address in the required fields under “Validate ownership” to verify your ownership of a venue based in the US.

Submit your verification email, and the Foursquare team may take up to 4 weeks to successfully verify your claim by sending a mail to your postal address.

Enter the code provided by Foursquare to finish the verification in “Final verification” step.

If your venue is located outside of the US, you must add a valid debit or credit card with the permission of charging $20 USD as a one-time fee.

Add your debit or credit card under “Validate ownership” to verify your ownership of a venue outside the US.

Put the card number and security code of the card in the required box.

You need to choose the validation period of your added card from the drop-down calendar menu next to “Expire.” Remember, Foursquare will charge $20 as a verification fee.

To start the processing, hit “Continue.” Enter the code provided by Foursquare to finish the verification.

After completing the verification steps, you will be able to access your business manager tools, and Foursquare will let you create and activate a campaign under your business. , You must switch your personal account into business page.

If you don’t switch your account to business mode, you cannot access the Manager Tools page.

Hover your mouse pointer over your profile picture at the top right corner.

Click on “Switch account” in the drop-down menu.

Choose your business page, and your account will be switched to your business page, with the the Manager Tools option at top. , Click on “Manager Tools” tab.

You should see two tabs: “Venues” and “Campaign.” The listed venue is the place where you will launch your campaign.

Click on “Campaign” and the Campaign dashboard will open.

If this is your first campaign, the dashboard will be empty.

Click “Start a campaign” at the top right side of the page. , According to the official terms of Foursquare, you must choose a type of special from the Specials list.

Click on the “Add a special” button at the middle of the campaign box.

After that, a campaign-setting box will appear, and you will need to follow the steps one by one promoted by Foursquare.

Choose the type of special from the list by clicking on the radio button before the offers’ names.

These special offers are a way of rewarding the visitors or customers for their check-ins.

You should choose a special option that matches your business target.

Choose “Flash Special” to reward a fixed number of people for checking in at your business page after a particular time.

Choose “Newbie Special” to announce an award to your new customers.

Choose “Check-in Special” to let the Foursquare users participate in checking in at your business.

Choose “Loyalty Special” to reward all Foursquare users for checking in either for a specific number of times or for a set number of times.

Choose “Mayor Special” to reward the customer who visited your business place the most within a 60-day time period.

Choose one of these specials according to your campaign plan for your business then hit the “Next” button to move to the next step. , You can now personalize the terms of your special offer.

After choosing a special offer, the second step will be set automatically, describing the unlocking rules of the offered special.

However, you can still set a particular parameter to the number of customers.

Set the minimum number of customers in this parameter to redeem the special then click on “Next.” Let your customers know what the offer is about in the “Offer description” field.

When you’re done, click on the “Create special” button at the right bottom corner of the campaign-setting box to create your campaign.

You will be redirected to the “Campaign” tab. , After creating your campaign, it will be saved under your “Campaign” tab.

You can activate this campaign for more than one venue.

Check the selected venue for the campaign by clicking on the “Venues” tab then set the ending date of your campaign according to your campaign plan.

Your campaign will end on your fixed date automatically.

Click on “Start campaign now” to activate your campaign instantly.

If you have any alternative date to activate the campaign, click on “Save this campaign for later” link next to the “Starting campaign” button.

About the Author

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Kathryn Coleman

Committed to making hobbies accessible and understandable for everyone.

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