How to Create a Specifically Targeted Mailing List

Step-by-Step Guide

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   Step 1: Analyze your current customer database.

   Your current customers are a great tool in creating a targeted mailing list.
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   Step 2: Gather as much information on the characteristics of your current customers.

   Figure out the age, income level and other characteristics that make up your database.
   
   You can also append cluster codes to your customer database.
   
   The result of a Cluster Code Analysis will be the identification and rank ordering of top clusters as revealed by households present on the customer file.
   
   This allows the ability to uncover those characteristics and clusters, most important in identifying target households for the purpose of increasing response and purchase rate. , You are able to search by zip code, county, state, city, or radius.
   
   It is easiest to reference the United States Postal Service for geographical reference and look up. , You will want to make sure they guarantee their deliverability of their mailing lists. ,,,,,,
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   Step 3: Gather the geographical areas that you are looking to target.

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   Step 4: Search online for a reputable Mailing List Broker or Company.

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   Step 5: Once you have decided on a reputable list company

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   Step 6: give them your findings including the demographics of your ideal customer and the geography.

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   Step 7: The list provider will then send you a report that shows you how many people fit your exact criteria for your targeted mailing list.

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   Step 8: Once you have these numbers

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   Step 9: you can decide on purchasing that list or make minor adjustments to your search until you have the quantity needed.

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    Step 10: Purchase the targeted mailing list from your provider by credit card.

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    Step 11: Your mailing list will then be delivered to your electronically by email or shipped to you for peel and stick labels.

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    Step 12: Reap the rewards from marketing with a targeted mailing list.

Detailed Guide

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