How to Evaluate a PR Plan

Step-by-Step Guide

1. 1

   Step 1: Separate all the press/media communication that is being used into categories: Trade magazines

   (Any other means you or your company may be using) This will allow an easier way to control and follow up on the coverage in each section.
2. 2

   Step 2: Magazines

   Each section will have published the stories, interviews, images, press releases, stories, company profiles, events and any other information you pitched to the press.
   
   Now that the sections are separated, it will be easier to follow up on. , Surveys of not only customers alone but of prospects or of browsing individuals as well.
   
   Surveys can be posted on the company’s website or can be taken by specific websites offering this service. , The PR plan should be put in action before or in the beginning of a sales period (if any) in order to compare.
   
   The same goes for when a new product or service is being introduced to the market.
   
   Your effort will go in vain if your timing isn’t right. ,,, There are a few websites that offer this service. , Counting the visitors of the company’s website also determines the awareness the PR plan/program has created. , Creating a collection of all the coverage will allow a wider perspective of what has been done and covered.
3. 3

   Step 3: Newspapers (Daily)

4. 4

   Step 4: Newspapers (Weekly)

5. 5

   Step 5: Internet.

6. 6

   Step 6: Follow up on the media coverage mentioned above.

7. 7

   Step 7: Take surveys.

8. 8

   Step 8: Compare sales from previous year/month /quarter.

9. 9

   Step 9: Count the number of customers and compare from previous year/month/quarter.

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    Step 10: Ask clients and visitors where they heard of you.

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    Step 11: Use a Media Analysis Program.

12. 12

    Step 12: Count the web-stats.

13. 13

    Step 13: Collect clippings of published images

14. 14

    Step 14: reports

15. 15

    Step 15: interviews and all the above.

Detailed Guide

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