How to Manage a Product Launch

Step-by-Step Guide

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   Step 1: Research your market carefully and find out what keeps them awake at night; what frustrates them; what they long to achieve; and get a clear idea of their demographics.

   No doubt you have heard the saying "the money is in the list".
   
   To be more accurate you must interact with your prospects and build an emotional bond before asking them to buy anything. , Remember that people prefer to buy out of desire rather than necessity. , If you can buy two or three of the best ones and look at them in detail, do so. , The remaining 80% of the work is taken up in creating an offer and a marketing story. , Your list list will help you to do this if you have established that rapport we talked about in #2 above.
   
   All you have to do is ask questions to get them involved.
   
   The best platform to use for this is a blog. , It must speak of the benefits that your product offers them not only the features.
   
   Benefits exist in the head and the heart.Everything else is a feature. , This is called your Unique Selling Proposition.
   
   Do not be afraid to be different.
   
   After all if your product is not clearly a better one why should anyone buy it? , Remember that you must sell on the value you are offering.
   
   Do not attempt to compete on price.
   
   If your market really sees the value in what your offer they will pay much more than you think. , This could take up to 4 weeks and involves you sending a sequence of emails that hint and tease your prospects interest.
   
   Your aim is to build anticipation and buzz just in the same way as a major Hollywood film studio does before it launches a major blockbuster movie ,, Each one you do should be aimed at the prospects on your list who still have not bought.
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   Step 2: Build a list of prospects in your niche.

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   Step 3: Based on your research

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   Step 4: you will be able to create a product that the market desperately wants.

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   Step 5: To help you do this

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   Step 6: take a searching look at your competitors products.

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   Step 7: Now you have your product almost finished

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   Step 8: you have completed about 20% of the project.

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   Step 9: Your aim in creating your offer is to make it as irresistible as possible.

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    Step 10: Your marketing story speaks to all those frustrations

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    Step 11: fears and desires that you discovered in #1 above.

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    Step 12: Your story must clearly state why your product is different.

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    Step 13: Finally you have to have a clear idea of how much you are going to sell the product for.

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    Step 14: Now you are ready to start the launch sequence.

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    Step 15: If you are successful

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    Step 16: you will sell more in one week than you would normally sell in 6 months or one year.

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    Step 17: Remember that your launch should not be aiming for a 'big bang' but rather should aim for 'rolling thunder' so you should plan to do a series of launches with one taking place every 3 months.

Detailed Guide

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