How to Use Online Product Surveys to Improve Customer Retention
Determine the purpose of your survey: Before you begin to design your online survey you must figure out what exactly you information you want to gather; what you are trying to measure; and how the results will be used., Create the survey by using...
Step-by-Step Guide
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Step 1: Determine the purpose of your survey: Before you begin to design your online survey you must figure out what exactly you information you want to gather; what you are trying to measure; and how the results will be used.
Its also important to involve all stakeholders in the business in this process to gain consensus. -
Step 2: Create the survey by using tools such as http://www.iuserlab.com
Tell your customers the goal of your survey as well as its length.
Write clear instructions at the beginning of the survey and before each section or groups of questions, if necessary.
Allow respondents to bypass sections that don't apply to them.
Make it short and easy to understand.
At the end of your survey you should ask questions that pertain to the demographics of the respondents. , You should also select your sample at random to ensure it represents the entire population. , Its very important to send follow-up e-mails to them reminding them to participate if they haven't already done so. ,, Your analysis of the results should take into consideration the business purpose of your survey.
You can use online survey software to track, analyze and record the results -
Step 3: http://www.iperceptions.com etc: Give it a title.
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Step 4: Make sure you sample enough people: If your sample size isn't large enough
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Step 5: the conclusions reached may not be accurate.
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Step 6: Implement your survey: Send personal invitations to customers via e-mail asking them to fill out the online survey.
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Step 7: Test your survey: Before you go live with your online questionnaire
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Step 8: test it yourself and have others in your company test it as well to make sure the questions are easy to understand.
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Step 9: Analyze the responses: You can record the results of your surveys in a variety of ways including in charts and graphs
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Step 10: which allow you to present a clear
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Step 11: visual way to view the responses.
Detailed Guide
Its also important to involve all stakeholders in the business in this process to gain consensus.
Tell your customers the goal of your survey as well as its length.
Write clear instructions at the beginning of the survey and before each section or groups of questions, if necessary.
Allow respondents to bypass sections that don't apply to them.
Make it short and easy to understand.
At the end of your survey you should ask questions that pertain to the demographics of the respondents. , You should also select your sample at random to ensure it represents the entire population. , Its very important to send follow-up e-mails to them reminding them to participate if they haven't already done so. ,, Your analysis of the results should take into consideration the business purpose of your survey.
You can use online survey software to track, analyze and record the results
About the Author
Karen Reyes
A seasoned expert in government, Karen Reyes combines 1 years of experience with a passion for teaching. Karen's guides are known for their clarity and practical value.
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