How to Create an Effective Email Flier
Decide on the objective of the flyer – what it intends to do or achieve., Define your target audience so as to ensure that the email flier reaches the most high potential target group., Build a mailing list containing the email ids of your customers...
Step-by-Step Guide
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Step 1: Decide on the objective of the flyer – what it intends to do or achieve.
An email flier is in other words a beautifully designed advertisement sent out over the email chain.
Hence, you must know for sure what you want to convey to your customers
- whether you want to inform them about recent launches in your product line or promote a particular product or services or announce a special promotional offer and so on. -
Step 2: Define your target audience so as to ensure that the email flier reaches the most high potential target group.
Prepare a demographic profile of your customer base identifying their age group, location, preferences, gender, education level, etc.
Having knowledge of who you are writing for would help you to meet the requirements of your clients. ,, There are email directories such as iStorez.com that show professional email campaigns from the Internet's top retailers.
Retailers spend a lot of money on graphic designers, marketing professionals and testing various approaches.
You will quickly notice there are some common "best practices" used throughout the industry. , Decide where you want to place the images, whether on top of the flier or in the centre. , Project the main benefit of your product or service in the headline so that the reader instantly knows what he/she stands to gain.
Make it attractive and eye-catching.
Remember that the headline should act like a magnet to draw the attention of the readers. , Don’t use long paragraphs and long winding sentences.
Keep the content short and crispy so that the readers can understand what you want to say at first go. , Directly address the reader and tell him/her about the benefits he/she can get from the products or the services. , Don’t slap in too many different kinds of fonts in the mistaken belief that it looks creative.
It doesn’t.
The use of different types of fonts in one fliers creates confusion and makes the flier look amateurish. , For a profound effect, put one large picture instead of a number of smaller pictures. , Proper usage of white space makes the copy look interesting and attracts the reader. , It makes the copy look too clumsy. , Include the link of the appropriate webpage which you want your customers to visit. , Encourage the reader to email back or call back.
Include information of your website URL, email and the contact number. -
Step 3: Build a mailing list containing the email ids of your customers And keep updating your mailing list from time to time.
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Step 4: Review quality email fliers from leading sources.
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Step 5: Make a rough draft of the design of the email flier by deciding where to put the logo of your company
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Step 6: content
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Step 7: images etc.
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Step 8: Write a thought provoking headline.
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Step 9: Use sub-headings to break the text in the right places.
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Step 10: Write the content as if you are having a conversation with the readers.
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Step 11: Stick to just one type of font.
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Step 12: Insert appealing pictures in the email flier.
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Step 13: Use sufficient amount of white space to break up the text.
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Step 14: Don’t keep the border very close to the text.
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Step 15: Include a free coupon or some discount in the flier and encourage the reader to take advantage of the freebies.
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Step 16: Include a call to action.
Detailed Guide
An email flier is in other words a beautifully designed advertisement sent out over the email chain.
Hence, you must know for sure what you want to convey to your customers
- whether you want to inform them about recent launches in your product line or promote a particular product or services or announce a special promotional offer and so on.
Prepare a demographic profile of your customer base identifying their age group, location, preferences, gender, education level, etc.
Having knowledge of who you are writing for would help you to meet the requirements of your clients. ,, There are email directories such as iStorez.com that show professional email campaigns from the Internet's top retailers.
Retailers spend a lot of money on graphic designers, marketing professionals and testing various approaches.
You will quickly notice there are some common "best practices" used throughout the industry. , Decide where you want to place the images, whether on top of the flier or in the centre. , Project the main benefit of your product or service in the headline so that the reader instantly knows what he/she stands to gain.
Make it attractive and eye-catching.
Remember that the headline should act like a magnet to draw the attention of the readers. , Don’t use long paragraphs and long winding sentences.
Keep the content short and crispy so that the readers can understand what you want to say at first go. , Directly address the reader and tell him/her about the benefits he/she can get from the products or the services. , Don’t slap in too many different kinds of fonts in the mistaken belief that it looks creative.
It doesn’t.
The use of different types of fonts in one fliers creates confusion and makes the flier look amateurish. , For a profound effect, put one large picture instead of a number of smaller pictures. , Proper usage of white space makes the copy look interesting and attracts the reader. , It makes the copy look too clumsy. , Include the link of the appropriate webpage which you want your customers to visit. , Encourage the reader to email back or call back.
Include information of your website URL, email and the contact number.
About the Author
Jose Young
With a background in education and learning, Jose Young brings 9 years of hands-on experience to every article. Jose believes in making complex topics accessible to everyone.
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