How to Evaluate a Website from Marketing Point of View
Prepare a pen and paper., Open a Google page., Change the keywords several times, even with misspelled company’s name to make sure the customers can find the website with only a few information., Click the link to the website from Google’s list, or...
Step-by-Step Guide
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Step 1: Prepare a pen and paper.
Write numbers from 1 to 12, because there will be 12 elements that will be evaluated.
Every element will have different percentage; write down the percentage if the website has the element. -
Step 2: Open a Google page.
Write a keyword that has connection with the products/services (it can also be the company’s name).
Check whether the website is on the top list. (20%) , (5%) , The landing page appears. (3%) , Flash application is a kind of animation where you can mouse over on each navigation.
If there is a Flash, click any links and check whether it works without long loadings.
Long loadings will carry away the customers. (8%) , A good website gives highlight to the navigation when you roll over it. (7%) , (10%) , Navigations, the company’s contact, and legal copyrights (on the bottom page) should always appear in every page so the users don’t loose track. (10%) , These colors should be applied to every page. (8%) , The language should be straight to the point and informative.
Avoid jargons. (8%) , (5%) , It can be a blog, a form that the users can fill in, or simply their email or phone number. (11%) , Broken links show that you don’t maintain your website regularly. (5%) -
Step 3: Change the keywords several times
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Step 4: even with misspelled company’s name to make sure the customers can find the website with only a few information.
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Step 5: Click the link to the website from Google’s list
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Step 6: or type the URL if you can’t find the link on Google.
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Step 7: Check whether it has a flash application.
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Step 8: Look at the navigations (on the left side or top) on the landing page
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Step 9: roll over your mouse.
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Step 10: Click on one of the navigations
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Step 11: it should open a new page without going to a new tab or new window on your browser.
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Step 12: Go around the other pages; see what always appear in every page.
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Step 13: To look professional the website should have the same colors as the corporate colors.
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Step 14: Move on to the contents
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Step 15: click one of the navigations and read the content.
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Step 16: Look at the chunk of information
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Step 17: the headings should have different font format (bold
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Step 18: italic
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Step 19: and highlight) than the general content.
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Step 20: Go to the contact and company information
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Step 21: check if they have a section for the customers or users to give opinions.
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Step 22: Go around the pages one more time and make sure all the links work.
Detailed Guide
Write numbers from 1 to 12, because there will be 12 elements that will be evaluated.
Every element will have different percentage; write down the percentage if the website has the element.
Write a keyword that has connection with the products/services (it can also be the company’s name).
Check whether the website is on the top list. (20%) , (5%) , The landing page appears. (3%) , Flash application is a kind of animation where you can mouse over on each navigation.
If there is a Flash, click any links and check whether it works without long loadings.
Long loadings will carry away the customers. (8%) , A good website gives highlight to the navigation when you roll over it. (7%) , (10%) , Navigations, the company’s contact, and legal copyrights (on the bottom page) should always appear in every page so the users don’t loose track. (10%) , These colors should be applied to every page. (8%) , The language should be straight to the point and informative.
Avoid jargons. (8%) , (5%) , It can be a blog, a form that the users can fill in, or simply their email or phone number. (11%) , Broken links show that you don’t maintain your website regularly. (5%)
About the Author
Peter Jimenez
Professional writer focused on creating easy-to-follow lifestyle tutorials.
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